Early Stage Investor and Speaker Ian Lucey has the following events coming up
Irish early stage investment fund is looking for German startups! – 15/09/16 in Berlin, Germany
Irish early-stage investment fund is looking for Swedish startups – 12/09/2016 in Stockholm, Sweden
Irish early-stage investment fund is looking for Danish startups! – 13/09/2016 København, Denmark
Q&A session with Ian Lucey CEO of early stage investment firm Lucey Fund – 14/09/2016 Berlin, Germany
Early stage investment fund is looking for German startups! – 15/09/2016 Berlin, Germany
Early stage investment fund is looking for startups! – 21/09/2016 London, England
Here are 8 reasons why we believe you, as a business owner, should do more public speaking.
Have we left any out? Please add your comments below.
Want to do more public speaking? Feel free (and it is free) to create a speaker profile and let event organisers find you.
Alec Drew – Network & GetWork – a unique opportunity 7th September – Dublin
Richard Coen – Food and Drink Event 14th September – Dublin
Michelle Duffy Rudden – Facebook for Business Workshop – 16th September – Cavan
Orlaith Carmody – WXN Speaker Series 20th September – Dublin
Donagh Kiernan – Finding Big Markets for Big Data & Data Analytics Solutions – 28th September – Online
Nikki Bradley – Zeminar – 12th October – Dublin
Kilian Fisher – UFIT conference at IHRSA European Congress 17th October – Seville
“Who do you think you’re talking to?” is a guest blog post by Paul Cleary
OK so you are about to give a presentation to the assembled masses. You want to sell a product, an idea, yourself…..The success or failure of your presentation will depend on on your preparation. As the saying goes …”Fail to prepare, prepare to fail” Now, I am not qualified to comment upon the factual content of your speech. Subjects are too varied and I don’t know everything (but I’m working on it) What I can comment on is the way you prepare your presentation.
One of the main factors that will shape your speech is KYA..Know Your Audience. Know who they are, how much they know about the subject you are talking about and what they want to hear. And this means DYH…Do Your Homework (AFATA – apologies for all the acronyms). Only by knowing who is sitting out there can you tailor your speech to maximum effect. You want to win them over to your way of thinking…whether that’s because you want to sell them something, get them to vote for you or preach about the dangers of smoking, drinking or flying Ryanair….the principles are the same.
So, how do you go about finding out who is out there? Well, you can do your own research about the company or client you are trying to sell to. Use the internet or any source of published information. That will give you the low-down on the company. Then sweet-talk the receptionist to find out more about the people you are meeting. Age, characteristics, hobbies etc. If it’s an event, you can ask the organiser about who will be in the audience. Another trick is to greet people as they come in (unless there is a cast of thousands)and try and remember a couple of names. Then, if one of the people you memorised asks a question, you can say “Hi Patrick, I’m glad you asked me that”. This brings the whole speaker/audience relationship to a much more personal level. Audiences love to think that your presentationhas been especilly tailored for them and is not a run of the mill speech that you churn out every week.
There are many ways to influence an audience. I very much believe in the appeals of ethos, pathos and logos (ethics, emotion and logic) Of these 3, pathos is the one that stirs the audience’s emotions; and to be able to do this you need to know what kind of people are out there. A bunch of construction workers may not be stirred by the same things as a group of librarians.
My own personal penchant is towards using humour in order to bond with the audience. It lightens any tension, entertains your listeners and helps to ingratiate you as a speaker, gets you remembered and means you will probably get more gigs. But there is a huge caveat here. Humour, as they say, is a serious business. Used approprately it can have all the positive effects I mentioned above. Used inappropriately it can be your ultimate downfall. And, once again, KYA is the key. Make 300% sure you dont offend anybody out there by poking fun at religions, accents, cultures, beliefs or any one of a hundred other demographic traits. So this means no jokes about wives, mothers in law, people from Kerry, Cavan, Ballymunn etc etc. If you are not sure who’s out there then it is best to stick to self-deprecating humour. This self-ridiculing, humbling process will remove any aura of arrogance your audience may have perceived about you. It makes you human. It makes you approachable. It makes you believable. And that’s what any public address is all about.
Paul Cleary is an ininternational salesman and a senior member of Toastmasters and has a great many insights to impart regarding both professional and public speaking.
On the business side he has dealt with many different countries, languages and cultures and within many different sectors – finance, HR, recruitment and manufacturing etc.
This blog post was originally posted at gailmgibson.com/present-in-6-steps/ with permission to re-post here.
We’ve all been to presentations, some good, and some bad.
Which ones do you remember more than others – the good or the bad? What is it that remains clearly in your mind either way? Was it the presenter, the ‘story’ told, or how it was presented?
Getting a presentation right is vital. Every time you present, you want to be remembered in a positive way; whether your intention is to inspire, motivate or educate your audience. So why is it that many presenters often get it wrong?
Here are six presenting faux pas:
Orlaith Carmody explains why professional speakers should be paid for their work
There is a big event running soon for a specific section of the business community with lots of talks and workshops. The branding and marketing approach from the organisers is first class, and it is generating a lot of interest.
I hope it does really well for them, and substantially rewards the entrepreneurial risk involved in getting it underway.
As a professional speaker, I will not be on the line-up.
They called me to ask me to be there, and I had a lovely conversation with them. They seem to be really nice people. But then it appeared that they would not be paying the speakers. They said it was going to be run along the lines of the Web Summit, where the speakers would be glad to be there.
So I said, “Let me understand you correctly. This is a fully commercial operation. You are paying for the hire of the hall, you are paying the AV guy, you are paying your web designer, you are paying for radio advertising, you are paying the sandwich maker. But you expect the speakers to do their work for free? Why is that?”
The organisers couldn’t really explain why. They simply thought that speakers would want to be there, on the platform, because this was going to be such a good event.
And they are partially right. Many people are so keen to get on a platform – and so flattered to be asked, let’s face it – that they will give their time for free.
But they are not professional speakers, intent on giving great ideas and motivation to their audience. They are people who are selling something, or representing something, or advertising something.
It is in their interest to use a public platform to spread their message. But the chances are they are all about this message, and not about the audience.
I have just looked now at the website – well designed and expensive – of the particular event I am referring to and, yes, it is as I thought. Everyone on the confirmed and unpaid line-up of speakers is selling something – a cause, an idea or a product.
They will be heavily advertised and promoted in the run up to the event, which is a bit of a reward, and maybe the audience will be really interested in their products and services, and go out afterwards and buy them. And I have no issue with that. Business is business.
But for you, as a potential attendee, paying good money to go to this event, there is no guarantee that any of the speakers will actually be any good, or make any difference to your life, or give you any kind of insight you can take home and apply to your own business.
Because you will not be listening to professional speakers, and that is not what they are there to do. Which, of course, may make you question the value of attending the event in the first place.
But some of them, no doubt, will have some prior experience, and will know to put the audience first. You will probably enjoy them.
More of them are likely to bash right on touting their wares, without any regard at all for your interest levels. You may find yourself making your shopping list in your head as they speak, or slipping out the back if you are near the door.
I often speak at, or Chair, events unpaid – very happy to give my time and expertise to a charity, a worthwhile cause, or a project I truly believe in. I set aside time each month for these events, because I believe strongly in give-back.
But I will not turn up, for free, when it is a commercial event, because I am a professional speaker. I have really good material, developed over many years, which I love to share, and I which I know has made a big difference to audiences all over the world. Do I deserve to be paid for it? I think so.
My talks are all about you. Your needs, your journey, your efforts to do better business, your efforts to acquire the skills you need to take you forward. I hope I give value. I constantly strive to do so.
My advice to you, if you want to be a professional speaker, is to develop brilliant material, value it highly, and then always put the audience first.
Guest Blog post from Kevin Kelly.
1. Are you doing what you love?
Flow transcends all – in simple language if you are doing what you love, you still will be able to perform eloquently even when experiencing excruciating pain.
Just for a minute imagine lying on a floor in a hotel in Madinah, Saudi Arabia barely able to move. Within minutes the conference organiser approaches and kindly gives the chance of opting out of your one day engagement. How would you respond?
My response was immediate and for many irrational – “No, I will be fine when I start the keynote – flow will kick in and the pain will subside.” The conference organiser looked at me with a mixture of disbelief and relief! And then proceeded to get one of the team to rush to the pharmacy! Twenty minutes later sitting in the one comfortable position I found, I addressed the audience. I stayed there for the day receiving a 4.69/5 and top speaker ranking for the week ahead of Professors from Cranfield, Insead and Harvard Business School. Where did this confidence to deliver come from in such trying circumstances? 25 years of journeying through the light and dark of the speaking profession! And on one previous occasion where every joule of energy had been drained out of me, I was able to deliver what was described as the CEO of a Multinational the most energetic pitch over the phone he had ever experienced. Moments after leaving down the phone I was in the Doctors Surgery and diagnosed with Swine Flu!
Remember passion precedes performance and indeed persistence.
2. Are you making incorrect assumptions?
In the early 90’s when I was lecturing on Marketing and International Marketing; I always remember this travelling sales rep telling me over dinner – “Never Assume because it makes an ASS of U and ME.” Yep it is fairly sad stuff but very relevant.
So as I reflect on 2015 my greatest opportunity came from keeping a close on eye on what some of my colleagues were doing on Facebook – a social media vehicle I have described on more than 100 occasions as an unmitigated waste of time for the speaking profession. Yet….it was the source of my greatest marketing victory. Business can come from the most unexpected of sources and as you build your speaking business you must be aware of this.
One assumption that many potential speakers share is I haven’t got the budget to design that world class website, develop that compelling video advert etc. That couldn’t be further from the truth – marketing collateral from printing books to designing sites to developing edgy campaigns can be done on a shoestring – well BELOW the budget of anyone reading this blog.
3. Have you the stomach for the fight?
Is there anything more annoying than sending emails and receiving no feedback? At the end of the year; I spoke to two Speaker Bureaus who thanked me for my 5/6 informative reach outs throughout the year and vowed to book me in 2016. None of these had ever replied to any email I have ever sent…. but they were reading them! It reminded me of a five figure keynote I received in 2011 – it was from an Agent who had never booked me – we had an ongoing silent relationship with 5/6 reach outs a year for TEN YEARS! If you want to be a speaker you have to have the stomach for this challenge!
Kevin Kelly is an internationally acclaimed speaker and Best Selling Author. On Feb 19th, he is organising the first ever Speaker Summit in Croke Park. Speakers include World Memory Champion and Sunday Times Best Seller, David Thomas, David Newman US Speaker Marketing Guru, Patrick McKeown who has just secured a six figure advance for his new book on breathing through your nose and many more – see www.speakeracademy.ie for more details. The Summit recently featured on the Sunday Business Show